To help TikTok celebrate Fashion Week during quarantine, we created TikTok: Runway Odessey, a mixed-reality fashion show experience for the people. We shot 20+ fashion influencers practically and built four virtual environments for them to walk the runway. Complete with shoppable integration. We topped things off with all the fashion week trimmings: DJ sets, merch, and even an after-party featuring Jaden Smith.
Agency: Giant Spoon
Creative Director: Elias Stern
VP, Strategy: JM Herrmann
Executive Producer: Margaret Morici-Schmidt
Account Director: Jeff Bardin