Synchrony Rebrand

In 2019, Giant Spoon was named AOR for multi-billion dollar financial and tech solutions company Synchrony Enterprise and was given a clear task: Regain brand relevance in the rapidly evolving FinTech space. Our inaugural task was to bring the visual brand up to speed and make it as iconic as it is trusted. 

Client: Synchrony
Agency: Giant Spoon

Creative Director: Elias Stern
Senior Designer: Max Schwear
Senior AD: Felipe Mollica
Strategy Director: Corbin Brown
Client Director: Darah Rifkin