Linked up with the insanely talented folks at MAS to CD graphics for their work to introduce Qiddiya Gaming to gaming culture. While the incredibly ambitious campaign includes seven events across eight countries and counting, our event at EVO Japan is my fav so far. Legends Lounge was designed to create a meeting ground that appealed to the fighting game communities' sensibilities. The activation is hyper-niche and cuts to the heart of the culture. The crowd's enthusiasm was affirmation enough that we had nailed it.
In December 2020, Activision was about to throw Warzone and its base of over 80 million players into the gritty world of the Cold War. They asked us to help set the stage for the biggest update in Warzone history and bridge the gap from 2020 to 1984. So we developed a fully interactive experience (including a radio station, mini-site, and ARG) with a 100% digital footprint. The project recently won gold and silver at the Entertainment Clios, and hopefully more to come!
Client: Qiddiya Gaming
Agency: MAS
My role: Creative Director