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LA ORIGINALS

Deep into quarantine, LA's small businesses were hurting. The LA's Mayor's office tapped us to help create a campaign that put small business owners back on a pedestal and reminds Angelinos to shop locally. To let shoppers know we were open for business, we remixed the iconic LA Original logo in the style of a classic neon 'Open' sign. We then shot them in our owners' stores, with the owners, showing the intrinsic link between business, business owner, and neighborhood. 

Mask
LAO-HP-1
Shop
Shop
Bus
billboard
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To reach those without a radio or playing globally, Zasha took over the CoD YouTube channel, streaming a broadcast filmed in an actual cold war bunker in Prague.

Client: City of Los Angelas
Agency: Giant Spoon
CD, AD: Me 
CD, CW: Avi Steinback