IBM - MSP Minute

The first and only motion spot to come out of the relatively short-lived IBM newsroom at Ogilvy. I was the AD/motion designer for the MSP (Managed Service Providers) desk and had reached my limit of drawing ones and zeroes coming out of a cloud, so my Copywriter Mike Senyszn and I pitched and sold the concept of a fake radio show called the MSP Minute. I wrote the brief that included script, storyboards, and art direction for getting that classic, Paul Rand look. We were then lucky enough to have the masters at Dress Code come aboard to bring it to life. It's by far my favorite thing from my time there.


Client: IBM

Agency: Ogilvy & Mather
Executive Producer: Lee Weiss
Producer: Danielle Magee
Art Directors: Will Hoffman, Elias Stern
Content Editor: Michael Senyszyn
Editor: Jennifer DeFeo
Digital Producer: Erica Rehbock
Account: Ziad Toqan

Directed and Produced by Dress Code
Creative Director: Dan Covert and Andre Andreev

Producer: Tara Rose Stromberg

Designers: Mercy Lomelin, Josh Parker
Animators: Seth Brau, Vincenzo Lodigiani, Josh Parker, Marcin Zeglinski

Music/Sound: YouTooCanWoo
VO: Michael Senyszyn, Guy Baroan