To help HBO celebrate the premier of House of the Dragon, we brought Westeros to San Diego Comic-Con and invite fans inside a fiery Dragon's Den.
The immersive 18-minute experience began in King's Landing, where guests interacted with local merchants, thieves and guards.Inside, they were guided by a Dragon keeper in an ancient. Soon, guests were led inside the House Targaryen and guided through a dragon-hatching experience by a designated Dragonkeeper.
Finally, for the first time, the 13-foot Targaryen-era Iron Throne was revealed in the Throne Room.
Agency: Giant Spoon
Associate Director, Specialty Design, Experiential: Eric Zhou
Group Creative Director: Monica Herman
Executive Creative Director: Ian Grody
VP, Experiential Production: Margaret Morici
Senior Producer: Haley Madsen
Experiential Producers: Hazel Encarnacion, Miranda Harrison
Senior Business Director: Victoria Sobel
Senior Account Manager: Anya Markowitz
Senior Content Producer: Devin Glas