HBO - House of the Dragon @SDCC

To help HBO celebrate the premier of House of the Dragon, we brought Westeros to San Diego Comic-Con and invite fans inside a fiery Dragon's Den.

The immersive 18-minute experience began in King's Landing, where guests interacted with local merchants, thieves and guards.Inside, they were guided by a Dragon keeper in an ancient. Soon, guests were led inside the House Targaryen and guided through a dragon-hatching experience by a designated Dragonkeeper. 

Finally, for the first time, the 13-foot Targaryen-era Iron Throne was revealed in the Throne Room.

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House of the Dragon hed 2022

Agency: Giant Spoon
Client: HBO

Role: Creative Director
Associate Creative Director, Art: Thanh Ly
Associate Creative Director, Copy: Tommy Dudley
Creative Director: Katie Honig
Associate Design Director, Experiential: Kristina Soteri

Associate Director, Specialty Design, Experiential: Eric Zhou
Group Creative Director: Monica Herman
Executive Creative Director: Ian Grody
VP, Experiential Production: Margaret Morici
Senior Producer: Haley Madsen
Experiential Producers: Hazel Encarnacion, Miranda Harrison
Senior Business Director: Victoria Sobel
Senior Account Manager: Anya Markowitz
Senior Content Producer: Devin Glas