CoD: Warzone - Cold War Intercepts

In December 2020, Activision was about to throw Warzone and its base of over 80 million players into the gritty world of the Cold War. They asked us to help set the stage for the biggest update in Warzone history and bridge the gap from 2020 to 1984. So we developed a fully interactive experience (including a radio station, mini-site, and ARG) with a 100% digital footprint. 

First, we created Zasha: A Soviet-era hacktivist to recruit CoD players to the cause.

Staying true to the era, we went fully analog with an actual SHORTWAVE RADIO BROADCAST, the preferred medium for Cold War spies. Gamers would have to literally tune in to receive
the transmissions.

Swiftor_Radio
Spy_Kit
Image from iOS copy 5
Image from iOS copy 4

Then Zasha supplied our streamer operatives with all the spycraft necessities.

Items included a shortwave radio in a customized pouch, a period-accurate notebook sourced from Prague, and the codes concealed in a false bolt.

All intel led to The Terminal, a custom-built micro-site turning their devices into a hacker station straight out of the ’80s.

Correct codes unlocked easter eggs, minigames, and glimpses at new
in-game features.

02_Payback
03_Stitch

Passcodes: 
PAYBACK, STITCHISCOMING, 
REMOTECONTROL, INTERROGATION, VODIANOY, VOZROZHDENIYA

04_RCXD
05_Interrogation

To reach those without a radio or playing globally, Zasha took over the CoD YouTube channel, streaming a broadcast filmed in an actual cold war bunker in Prague.

Client: Activision
Agency: Giant Spoon
Creative Director, Design, Animation: Me
VP, Strategy: JM Herrmann
Executive Producer: Sarah Novosad
Account Director: Jeff Bardin
Web Development: Kevin Green