Had the pleasure of helping BOSE launch their latest and greatest: The industry-redefining QuietComfort Earbuds II.
We wrapped guests in the world of BOSE's 'Sound is Power' brand ethos with an immersive sonic art installation, product reveal, and an interactive 270° wraparound demo. To really make a splash, we capped off the evening with a New York Fashion Week kickoff party, featuring high-tech interactive experiences, and a musical guest more than capable of holding their own against all that glam: The Strokes
To enter, guests passed through a multi-sensory installation featuring 90+ LED tickers. At the end of the tunnel, the new BOSE slogan was revealed in monumental 3D type.
After the tunnel, guests were treated to a first look at the new product and a multimedia product demo.
Enter Rebirth from the Ashes, a limited-time experience that put players in the role of a Russian hacker. If Warzone diehards wanted info about the upcoming season (and the big time travel reveal), they would have to decrypt and decode their way to the details before the clock ran out.
To celebrate, we partnered with New York Fashion Week. A who's-who of guests were free to enjoy a robo-photo booth, custom apparel e-printing, and interactive light and music experience. To close things out, fans were treated to an up-close experience with NY rock royalty: The Strokes.
Although digital experiences were nothing new for our Giant Spoon team, this was the first time that a piece of fiction spun up by our creatives would appear in a video game — let alone the most popular battle royale on the planet.
Agency: Mirrored Media
Creative Director, Mirrored: Maverick Aguia
Creative Director: Elias Stern
Associate CD, Design: Cristobal Mora
Executive Producer: Sarah Novosad